After a run-in with local thugs, aspiring Harlem Afro-Puerto Rican rapper Rob (Omarion) flees to Puerto Rico and a Puerto Rican father (Giancarlo Esposito) he never knew, and finds his salvation in Reggaeton, a spicy blend of hip-hop, reggae and Latin beats. Puerto Rico, the spiritual home of Reggaeton, inspires Rob and his younger half-brother Javi (Victor Rasuk) to pursue their dream of becoming Reggaeton stars. Together with a dancer named C.C., they learn what it means to stay true to themselves and each other, while overcoming obstacles in love, greed and pride, all culminating in an explosive performance at New York's Puerto Rican Day Parade.

As of October 17, 2007 on Metacritic, the film had an average score of 36 out of 100, based on 9 reviews.. It has a 13% rotten rating on Rotten Tomatoes.

At the U.S. box office, since its release it has grossed $5,898,393, and $552,713 from foreign markets.